As you read in the headline, the Dutch province of North Holland has evolved traditions and decided that it will ban advertising on shelters, bus stops or billboards that are related to meat consumption.

This is the first of 12 provinces in the Netherlands to take this measure to combat the fight against the climate crisis. It is mentioned that the province is working hard to avoid irreparable climate damage. Part of its efforts include being a sustainable state, where advertising for long-haul flights and gasoline is also prohibited.

North Holland is the first province to evolve its traditions and immediately ban advertising for fossil products (such as Shell gasoline) and animal proteins (such as meat). Thanks to this initiative, eight other municipalities have expressed their decision to take a similar measure.

States include: Amsterdam, The Hague, Utrecht, Nijmegen, Haarlem, Enschede, Amersfoort and Leiden. On the other hand, Haarlem and Nijmegen are already prohibited from advertising meat products produced in intensive farming or macro-farms. While Amsterdam, rejects ads on the subway that are for gasoline or cheap flights related.

The North Holland spokesman stated that every province has the right to refuse certain advertising. So this new legislation will take effect immediately and they will only see some details with the already established ads that do not comply with the regulations.

This decision is similar to that of tobacco, which, although as such there has been no advertising for several years, people can still buy it, at their own risk. The same happens with meat, whose production is not sustainable for the planet

For each two pounds of meat consumed, approximately 59.7 pounds of CO2 s are produced, positioning this industry as the most polluting, even surpassing all the transport systems in the world.

What do you think? Do you think it is an unfair measure? Do you applaud the decision of the Netherlands? Let us know in your comments.