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Plant-Based Food Startup Launches A Direct-To-Consumer Model

Amid The Covid-19 Pandemic, Innovative Clean-Label Plant-Based Food Startup Launches A Direct-To-Consumer Model In The United States.

Miami, Florida April 8th 2020

Press release

Salud! to a tasty, healthy, sustainable, convenient and fair plant-based meal.

Asanté is now available in Amazon ( for a direct link to the products) with four delicious flavors:

Cochinita Pibil, Barbacoa, Pastor and Ceviche

Asanté has proven that its authentic flavors can even convince Mexican palates to reduce their meat consumption. After three years of constantly reinventing their plant-based meat, Asanté has found a technology to transform super-foods from local growers into a plant-based meat that makes everyone wonder if the taco they are eating has no meat on it.

Asanté promises to deliver on a taste that protects our future. As most abuelitas, chefs and taqueros would admit, part of the secret is in the salsa, particularly if it’s made out of fresh and organic ingredients.

Asanté works with local growers to source their ingredients and they cook their salsa and plant-based meat using a traditional process mixed with modern culinary techniques that allows them to offer a shelf-stable and delicious plant-based meat.

Asanté is offering a clean-label and good for you option. Without preservatives, food additives, and all the unpronounceable ingredients that might prevent you from strengthening your immune system.

Moreover, Asanté plant-based meat has 12.3oz (350g) per pack, zero cholesterol, fiber, 48g of protein per pack, whole grains, and super-foods made of traditional Mexican ingredients: nopal, amaranth, peas, tomato, and non-spicy chilies among others. These ingredients have a long and rich history, which can be found at Asanté’s social media accounts (@asantefoods_usa)

Asanté’s products contribute to the sustainability of our environment since substituting animal meat with Asanté plant-based meat will considerably reduce the carbon footprint and the use of land and water.

Additionally, their shelf-stable products eliminate the need for an energy-hungry refrigerated supply chain, guarantees the innocuousness of the food, and significantly reduces food waste.


“If we want to fix our food system we can’t cut corners”

Iván Jiménez, one of the co-founders who used to work at a major food company where additives, preservatives, and a refrigerated supply chain are used indiscriminately.


Exponential Foods, Asanté’s holding company is based in Miami, Florida, and will distribute Asanté throughout the United States. Asanté chose Miami because it is the gateway to Latin America and also one of the most exposed cities to climate change. Asanté will partner with local communities to raise awareness of the danger that Climate Change presents to the city and will contribute to local healthcare providers fighting the COVID-19 pandemic in the front lines.


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