A recent study by the Plant-Based Food Association and the Good Food Institute has reported that sales of plant-based food products are growing at three times the rate of their animal meat counterparts. Total sales of plant-based foods grew 6.2% in 2021 to hit $7.4 billion.

One of the key points that the report highlights is the diversification of plant-based products being a major contributor to this expansion of the market. And for a brand like Asanté who is producing 100% plant-based versions of Mexican favorites such as Cochinita Pibil, Pastor and Barbacoa, not the same-old chik’n nuggets or burgers, that is welcome news indeed.

A common refrain that those who enjoy plant-based products hear from their animal meat loving friends is that the price of vegan food is simply too high. So it’s especially noteworthy that the report shows that the price of animal meat products rose 13% in 2021 while the price of plant-based foods actually fell 2%. There goes that excuse, right?

The right diet, the right taste and now the right price. Going plant-based is a win-win for consumers.