By: Yitzi Weiner - Authority Magazine 2022.

What are your “5 things I wish someone told me when I first started” and why.

• Spend sufficient time at the genesis of the business actually defining the product and investing in the technological aspects
• Focus on starting your company in places where investors are willing to invest. We started in Mexico and it has taken a lot of work to get investors excited about our product, which thankfully they now are! But we were a bit behind the eight ball not being in a high profile area of the plant-based world
• Place a high importance on hiring and keeping key people, especially in the first few months
• Ensure you have sufficient financial resources. Whatever you think you’ll need, go higher!
• Believe in your vision. There’s no one closer to the reality of whether your vision will happen than you and it all depends on your conviction and discipline to continue to execute no matter what challenges you might face. Don’t get frustrated if you hit unexpected “speed bumps” right off the bat.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

We are fortunate to be a part of a movement for the world to reduce its meat and dairy intake which will ultimately benefit the planet and all its inhabitants. That’s the movement that has been at the core of Asanté and always will be

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“You can get through anything if what you’re doing is relevant for the world’s challenging issues.”

Is there a person in the world, or in the US with whom you would like to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. :-)

Probably Bill Gates. I like how he seems to have so much clarity on what he’s doing and how he wants to help on both a macro and micro level. I’d also be fascinated to ask him what other breakthroughs need to happen in the coming years and how can we use technology in a more human way.

This was very meaningful, thank you so much. We wish you only continued success on your great work!